Dedicated to educating, connecting, documenting and sharing the bountiful Black storytelling mediums that exist, PRIM is a is a storytelling platform with a point to prove, and plenty powerful stories to tell. To this end, they have amassed a trail of impactful collaborations with British Vogue, Aesop, Youtube, Dazed and the British Fashion Council.
The latest collaboration comes on the second edition of the PRIM pop-up bookshop. This year sees PRIM team up with British luxury fashion house, Burberry to foster a reading culture and improve the general understanding of the way that books can create vibrations that cultivate ideas and open vistas for change and progress.
“This is a real moment for Black British authors, writers, artists and those creating and sharing stories in every medium. Support from Burberry in this way means the world to us and it’s great way to kick off PRIM’s year on year commitment to platform storytellers of Black ancestry”
K Bailey Obazee, PRIM
The 4-day pop-up bookshop is kicks off on Thursday 13th of October and is stacked with activities designed and selected to display how far the creativity within the queer Black community can go. Also, ‘POWER IN READING’, Directed by London filmmaker - Sannchia Gaston, premieres as PRIM’s debut film with support from Burberry, will be screened at the pop-up space along with an exhibition by London based Fashion & Advertising Photographer and artist Cameron Ugbodu.
Performances lined up include poetry readings hosted by Chloe Filani, free portrait sessions with Bernice Mulenga, a special Vogue Ball with The House of Bodega, as well as appearances by TAWIAH, Kadeem Tyrell and TianaMajor9.
“The power of storytelling can amplify unheard voices and create a unified understanding of lived experiences. We are excited to come together with PRIM to showcase different voices from the Black community, both through UK Black History Month and beyond, as we hope conversations that begin through the activation continue and grow. By creating inclusive platforms for individuals to explore their creativity and expand their knowledge, we can take meaningful steps toward a more inclusive future.”
Geoffrey Williams, VP of DE&I at Burberry
Amongst other activities, guests will be able to come play on open decks, relax and read within a space designed by set designer and art director, Jade Adeyemi. A basketball tournament is also on the line, supported by Nike, hosted on the roof with a stunning view of the North Greenwich locale.
This coming-together of multi-layered diasporic authors and artists promises to be filled with titles across literature, sports, culture, art and fashion, all of which have been written by Black authors or center on either African, Caribbean or Afro-Latinx stories.
For more information, head to www.prim.black/schedule.