“T.H.O.M is an ode to anyone who has had to work harder and in turn have come to expect better”
These words, spoken by Cyndia Harvey, co-founder of Black hair care brand – This Hair of Mine (also known as T.H.O.M) are as direct as possible in describing the target audience and the core value of the brand-new company.
In an era when black hair and the sacred rituals that accompany owning it are given a spotlight, T.H.O.M exists as more than a beauty brand, but a space for visibility and freedom of expression. The intention behind both the branding and the science of T.H.O.M is to be more than a mere hair care brand, but a way of making hair care practice for black individuals reflective of their heritage, and all it has taken to reach a point where black hair can be respected, and even venerated.
Scheduled for launch on the 31st of May, 2022, T.H.O.M was born as a result of the joint vision of Artist, Remi Ajani, and world-renowned hairstylist, Cyndia Harvey. Growing up in Jamaica, Harvey’s interest in hair began in her mother’s salon and further nurtured on the shop floor in one of London's busiest black hair salons. Her work combines both a uniquely carefree and technical precision that celebrates black hair in its raw glory. Harvey has functioned as the creative director and Hair Stylist for a short film project sharing the same title with the name of the brand. An exposé on the lives of black female immigrants in London in relation to their hair.
Possessing an abundance of experience at the points where fashion, beauty and culture converge, Ajani and Harvey have been working closely with world-class chemists, combining the factors of science, nature and people. They have decided to launch the brand with a scalp serum expertly formulated with blends of plant-based ingredients, researched, refined and subjected to the latest in scientific advances. Because good growth starts with respect for the source, the Scalp Serum is designed to slot seamlessly into existing hair care rituals, becoming the first essential step in facilitating the best hair of your life.